CASE STUDIES
DAIRY DROP
UX CASE STUDY
The Client: Dairy Drop is a dairy delivery service that aims to connect with its customers by creating a hassle-free process of buying dairy products. It offers a variety of milk and milk alternatives, allowing customers to schedule deliveries or buy at their convenience. They partner with local farmers, taking pride in supporting communities and environment sustainability.
The Project: This case study focuses on how creating a mobile application that incorporates their values and identity through an ease-of-use application with the browsing, ordering and delivery process.
The Final Product: An interactive prototype that takes users through the easy steps of looking for suggested and promoted products, filtering for preferences and editing their delivery notes.
Programs Used:
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Adobe Photoshop
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Adobe InDesign
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Figma
HUDSON'S BAY
MARKETING CAMPAIGN
The Client: Hudson's Bay is a highly successful department store chain that has withstood the test of time as one of the longest-surviving companies in North America. It continues to thrive, catering to adolescences and adults with a variety of trusted brands.
The Project: The issue addressed is Hudson's Bay's disconnect between its advertising and young teenagers and adolescences. They are looking to connect with its younger audience by advertising in a way that they are able to engage in.
The Final Product: A proposed marketing campaign that plans a launch of advertising about apparel that appeals to Gen Z. This includes research on current fashion trends as well as a detailed project timeline about the different phases involved in making this campaign successful.
Programs Used:
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Adobe Photoshop
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Adobe InDesign
ALESSI
CREATIVE BRIEF
The Client: An innovative and Italian-founded company specializing in the unique design of everyday household items. They are a seeking to create their mark in the Canadian industry by creating awareness and sharing it with Canadian consumers.
The Project: The goal is to create buzz around Alessi's unique brand and designs. By redesigning the logo and providing examples of social media marketing content, we have aimed to succeed in grabbing our audience's attention and welcoming them to the warm space of Alessi.
The Final Product: The deliverables include a new redesigned logo, an example of a bus shelter advertisement and social media content that can be used across platforms to expand their reach.
Programs Used:
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Adobe Illustrator
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Adobe Photoshop
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Adobe InDesign
